Understanding preview text
Preview text, also known as preheader text, is the short line of text that appears next to or below the subject line in your email inbox. Think of it as a sneak peek or a teaser that hints at the content inside the email.
You can manage preview text in the settings tab of the email builder
Why It matters
Boost Open Rates
A catchy preview text can make your email stand out in a crowded inbox, prompting more recipients to open it.
It adds context to the subject line, giving recipients a better idea of what to expect.
Enhance Engagement
Helps create curiosity and urgency, encouraging recipients to engage with your email.
Improves the overall readability and professionalism of your email presentation.
How to craft effective preview text
Keep It Concise
Aim for 40 to 130 characters to ensure it displays well across different email clients.
Short and sweet works best to grab attention quickly.
Be Informative and Relevant
Make sure the preview text accurately reflects the email’s content to build trust and avoid misleading your audience.
Use it to highlight key points or offers inside the email.
Create Curiosity
Use intriguing language that makes the recipient want to know more.
Avoid repeating the subject line; instead, provide additional value.
Takeaway
Preview text is a small but powerful tool in email marketing. By crafting thoughtful and engaging preview text, you can significantly improve your email open rates and overall campaign success.